In this newly created role, you will be responsible for developing and executing digital marketing strategies that grow audiences, increase fan engagement, and maximize digital consumption and revenue for Sony Music Malaysia’s artists and catalogue across key digital platforms.
This role sits at the intersection of digital marketing, platform optimization, audience growth, and content strategy.
While marketing remains the core function, you will also focus on maximizing the performance of artist and catalogue assets across platforms such as YouTube, social media, and streaming ecosystems.
You will support both frontline releases and catalogue marketing initiatives by leveraging platform insights, fan engagement strategies, and data-driven audience development.
What you'll do:
- Develop and execute digital marketing strategies to support music releases across digital platforms.
- Manage and optimize artist and label YouTube channels to maximize views, engagement, and revenue through best practices in metadata, thumbnails, playlists, and publishing strategies.




- Drive digital audience growth and fan engagement across social media platforms including TikTok, Instagram, YouTube Shorts, and emerging platforms.
- Develop digital content strategies including short-form video, artist storytelling, behind-the-scenes content, catalogue rediscovery content, and fan engagement assets.
- Work closely with A&R;, marketing teams, and artists to align platform strategies with artist development and release campaigns.
- Identify opportunities to activate and monetize catalogue repertoire through digital campaigns, platform programming, and content repurposing.
- Lead initiatives that convert listeners into long-term fans by building online communities and driving meaningful fan engagement.
- Support the development of first-party fan data capabilities including fan sign-ups, CRM initiatives, newsletters, and other direct-to-fan engagement tools.
- Collaborate with digital platforms s

📌 Digital Platforms (Asia)
🏢 Sonymusicentertainment
📍 Asia