This is a key role of the newly established Asia Repertoire team, focusing marketing and promotion of SME’s frontline Taiwan/Hongkong artists/musictomainland Chinese audience.

The Frontline Marketing Manager is responsible for planning and executing marketing campaigns for TWN and HKG’s RO teams for their frontline artists and new releases in Mainland Chinese audience.

This role focuses on driving awareness, engagement, and revenue through innovative marketing strategies across digital, social, and traditional channels.

What you'll do:

Campaign Strategy & Planning
- Develop marketing strategies for new releases, ensuring alignment with artist positioning and business objectives.
- Create integrated campaigns across digital, social, and offline platforms.

Execution & Coordination
- Manage end-to-end campaign execution, including timelines, budgets, and deliverables.
- Coordinate with TWN & HKG’s RO teams (A&R;, digital, sales) and external partners (DSPs, media agencies).

Digital & Social Media Marketing
- Drive artist visibility through social media, influencer partnerships,



and paid advertising.
- Optimize content for engagement and conversion across platforms.

Data Analysis & Reporting
- Monitor campaign performance using analytics tools.
- Provide actionable insights and recommendations for optimization.

Fan Engagement & Community Building
- Develop fan engagement strategies, including contests, live events, and exclusive content.
- Support artist branding and long-term fan loyalty.

Budget Management
- Manage marketing budgets effectively to maximize ROI.
- Design the workflow for pushing Asia Repertoire’s frontline releases across DSP and social platforms.
- Pushing our Asia Repertoire’s artists to more media outlets of mainland China, including TV shows/award ceremonies/fashion events, etc. working with both traditional and alternative media partners for our artists in album cycle.
- Work with various social platforms to generate maximum exposure for ou

📌 Manager, Frontline Marketing (Asia)
🏢 Sonymusicentertainment
📍 Asia