As the Social Content & D2C Growth Supervisor, you’ll create culture‑driving content, build innovative fan engagement strategies, and turn audience passion into meaningful direct‑to‑consumer growth.

This is an exciting opportunity for a music lover and digital storyteller to make a real impact at the intersection of content, fandom, and commercial success.

What you’ll do:

Official Account Operations & Matrix Account System Development
- Tailor overseas music content for localized, platform‑specific re‑creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform’s unique content ecosystem;
- Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song‑related challenges, behind‑the‑scenes stories, etc.);
- Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts’ exclusive content supply;
- Lead the end‑to‑end development and operation of a music promotion matrix account system from scratch,



expanding content distribution channels and formats while establishing differentiated account personas.

Public‑to‑Private Domain Traffic Funnel Design & D2C Conversion
- Design and optimize end‑to‑end traffic funnels from public‑domain exposure (social media reach) to private‑domain destinations (mini‑programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
- Drive D2C product (physical albums, limited‑edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales‑oriented outcomes.

Data‑Driven, Low‑Budget Precision Promotion
- Plan and execute small‑budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote’s Sponsored Notes);
- Adopt a "do more with less" approach to precisely target potential audiences across J‑Pop, K‑Pop, and Western pop music fandoms, continuously testing and refining promotion mo

📌 Social Content (Asia)
🏢 Sonymusicentertainment
📍 Asia