This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:
- Conduct competitive research on trends in music genres, platforms, and consumption behaviour
- Propose and pitch new content projects based on data insights and market trends
- Scout songwriters, producers, and artists for projects
- Quality control of mixes, masters, and final deliverables
- Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
- Oversee timelines, deliverables, and budgets for content projects




- Ensure proper rights management and clearances for co-produced content
- Monitor KPIs (streams, revenue, ROI)
- Any other responsibilities or works to be assigned by the manager or the Company

Who you are:

Must-Have Requirements
- Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
- Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
- Bachelor's degree or above, preferably in music, communication, marketing, or related fields;
- 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
- Possess A&R; and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
- Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud

📌 Content Planning Assistant Manager (Asia)
🏢 Sonymusicentertainment
📍 Asia