Role & Responsibilities
Role & Responsibilities: Position Definition (Key Purpose of the Position): The position’s ultimate goal is to build The North Face to be the #1 Outdoor Brand in Rest of Asia. This role is to inspire, equip and enable the next generation of “Explorers” – to build an inclusive brand, to spark curiosity for adventure and to ensure they understand the latest product innovations that will help them achieve their goals. This position is responsible to work with TNF Marketing APAC team closely to drive consumer‑centric strategy and execution within APAC Integrated Marketing process that will differentiate TNF as the world‑class brand & product storytelling experiences and activations that inspire and enable creative expression in our consumer in markets enlisted above. He/she will be responsible for managing the brand strategies, GTM process, campaigns, landing TNF global and APAC marketing tools and content, to connect with consumers throughout the purchase funnel, from planning to execution. This role requires a proven track record in people management,
x‑function collaboration, as well as in building strong brand and product marketing campaigns by leveraging the full marketing mix and delivering integrated solutions fully in line with our brand DNA and strategies. He/she will be working closely with TNF Marketing head, responsible to collaborate closely with the APAC marketing team, ROA Omni Channel business and VM team, to ensure the markets will stay true to The North Face’s DNA, follow the TNF general and APAC brand guideline & campaign roadmap according to product booking, drive integrated marketing impact at brand and sales levels. Provide guidance against in market execution and coordination of plans to guide market‑based brand managers. The role’s responsibility will cover HongKong, Taiwan and TNF APAC distributor markets, with Thailand, Singapore, Malaysia, Indonesia and the Philippines as priorities, covering Vietnam, Mongolia, Nepal an
📌 Senior Manager, Marketing (Asia)
🏢 Vans
📍 Asia