This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

Music Promotion
- Apply music promotion (especially album’s campaign) logic to drive streaming performance, including playlist placements, chart impact, and audience growth through data-driven campaigns.

Paid Advertising and Analytics
- Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram, TikTok, Weibo).
- Use analytics to monitor performance, optimize content, and report actionable insights regularly.

Creative Content Ideation
- Regularly propose fresh,



creative concepts for short-form videos and viral social media campaigns.
- Collaborate with internal teams and external creative partners to bring creative ideas to life.

Social Media Management
- Manage daily operations of label’s social media channels, ensuring timely, relevant, and engaging content.
- Identify and leverage social media trends, pop culture moments, and viral opportunities to maximize artist visibility.

Who you are:
- Minimum4years' experience in social media management, digital marketing, or creative content strategywithinmusic, entertainment, or related fields.
- Proven success in music promotion withdemonstratedresults in driving measurable streaming performance (e.g., playlist additions, spike in monthlystreas/listeners, chart entries).
- Strong creative ideation skills, especially in developing engaging short-video content.
- Excellent written and verbal communicationskills .
- Deep

📌 Marketing Supervisor, Columbia (Asia)
🏢 Sonymusicentertainment
📍 Asia