This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:
- Carry out competitive analysis covering music genres, major streaming platforms and user music consumption behaviors.
- Take charge of overall promotion coordination for music projects with support from data insights and market trends.
- Formulate release strategies and marketing plans, and refine core selling points, product positioning and narrative promotion angles.
- Oversee timelines, deliverables and budget control for all content projects.
- Manage copyright licensing and compliance clearance for co-produced content.




- Track core KPIs including streaming volumes, revenue and ROI.
- Independently communicate, execute and advance cooperation matters, follow up contracts and maintain partner relationships.
- Complete other temporary work assigned by the supervisor and the company.

Who you are:

Must‑Have Requirements
- Bachelor’s degree or above; majors in Music, Communication, Marketing and related disciplines are preferred.
- 3–5 years of working experience in the music industry, with proven full-cycle song promotion experience from zero to one; proficient in the complete music production workflow and marketing logic.
- Possess dual A&R; and marketing capabilities; capable of independently managing end-to-end music projects with a track record of successful hit song releases.
- Familiar with promotion logics and algorithm mechanisms of mainstream music & short‑video platforms, including QQ Music, NetEase

📌 Content & Marketing Assistant Manager (Asia)
🏢 Sonymusicentertainment
📍 Asia