Do you obsess over why some funnels print money and others quietly leak it?
Do you find yourself reverse-engineering landing pages the same way a mechanic takes apart an engine, because understanding the system is the only way to actually improve it?
Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We've built one of the strongest paid acquisition engines in DTC, and the next phase of growth isn't about spending more, it's about converting better.
We're looking for a CRO Manager who doesn't just run tests but builds the machine that runs tests at scale. This role owns Freebird's entire experimentation program: the system, the process, and the execution that turns paid traffic into profitable new customers.
This is not a "here's a testing tool, go figure it out" role. You'll design and operate a world-class CRO engine running 12+ experiments per month and scaling toward 20+, with every test properly hypothesized, cleanly measured, and institutionalized when won.
You'll report directly to the VP of Growth and serve as the connective tissue between paid media, creative, design, and analytics. This role is 100% remote. We require meaningful overlap with US working hours (Eastern time zone is adecuado)
If you think in test hypotheses, funnel economics, and contribution margin, and you've been waiting for the chance to build the program the right way, this role is for you.
What You'll Own
Build the CRO Operating System
Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews
Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand
Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation
Write clear, actionable briefs that enable De
📌 CRO Manager (Perú)
🏢 Freebird
📍 Perú