Summary: The Marketing Director manages the promotion of Orthopaedic Institute of Ohio’s brand and services that align with the healthcare provider’s goals and initiatives.

General Summary of Duties: (Other duties may be assigned.)
- Manage, update, and develop content and policies for company website; Maintain site navigation including service updates and provider information; Maintain internal communications via intranet site
- Develop and execute digital and print advertising campaigns, including social media, collaterals, video, and audio creative; Coordinate content creation for commercials and public appearances; Manage company’s social media presence
- Responsible for content creation and graphic design customized to specific marketing needs and internal/external branding use including advertisements, social media, business cards, pamphlets, brochures, flyers, office signs, etc.
- Oversee reputation management and directories for all providers and office locations; Monitor and address patient reviews; Act as liaison between referring providers/facilities and OIO




- Maintain relationships with external media vendors; Evaluate annual proposals and form strategic partnerships; Allocate budget and control spend
- Monitor progress of various analytics and performance tracking platforms and make adjustments as needed
- Manage signage and branding for all physical office locations to ensure visibility
- Create and update internal documents and letter templates for internal company use
- Continually review changes to the market, identify trends, monitor competitor activity, and conduct market research and adjust marketing plan if necessary
- Coordinate community involvement sponsorships and other community engagement to build and maintain relationships with the communities
- Maintain high level of knowledge of offered services and specialties

Qualifications:
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

📌 Marketing Director (Lima)
🏢 Orthopaedic Institute of Ohio
📍 Lima