Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role:
Shopper Marketing Manager should develop and execute strategies to influence purchase decisions at the Point of Sale. This role translates brand strategy into complelling in-store and online experiences that will drive conversion.
Key responsabilities:
- Design and implement shopper marketing strategies aligned with brand and category objectives.
- Develop how a possible shopper should live our brand worlds, with experiences, POP materials, displays and in-store/venue activation plans.
- Analyze shopper behaviour and path to purchase data to identify opportunities and how to win vs competition.
- Manage assigned budget for activities.
- Collaborate with brand and channel/commercial teams to ensure consistent execution.
- Track and report ROI of shopper activities.
- Manage shopper agencies to develop and adapt toolkits for each channel.
Requirements
- Degree in Commercial, Marketing or Engineering careers.
- +3years experience in in shopper/trade marketin
📌 Shopper Marketing Manager (Lima)
🏢 Diageo
📍 Lima