Company Description
To lead Red Bull's Off-Premise business in the Dominican Republic, ensuring the brand is available in the right channels, with the right execution, at the right time and in the right place, in a profitable and sustainable way. The Commercial Manager owns the national commercial agenda across key accounts and distribution partners, translating Red Bull's business targets into channel strategy, and leading a team of four (Key Account Manager and Distribution Partner Managers) who execute it in the market.
The role combines strategic ownership with commercial depth: constant evaluation of the value chain and route to market, creating new concepts to win in new channels, and building top-to-top relationships with distributors and customers based on a win-win focus. Success depends as much on analytical and financial rigour understanding how profitability, pricing and forecasting decisions shape the business as on the ability to influence, negotiate and align partners and internal stakeholders.
This role is based in Santo Domingo, Dominican Republic.
Relocation support is available for candidates across LATAM.
Job Description
STRATEGY AND PLANNING
Definition of a long-term distribution model for the country.
Performs the annual investing and sales estimate for each distribution area.
Designs and implements actions within the Business Plan focused on the development of the distribution model.
Ensures the correct implementation of the planned actions in the annual Business Plan.
Maintains the correct stock levels in each distribution area.
Analyzes all variables that can affect the development of the brand in his/her area of responsibility and defines action plans to manage deviations.
DISTRIBUTION PARTNER MANAGEMENT
Create and develop strong commercial relationship with the top distributors, based on a win-win focus.
Define and implement initiatives to constantly improve Red Bulls in store visibility and performance linked to perfect store standards.
O
📌 Commercial Manager – Dominican Republic (Lima)
🏢 Red Bull
📍 Lima
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