Royal Pas Reform is a global leader in innovative hatchery solutions, delivering advanced equipment, automation, and integrated services to poultry producers worldwide.
Operating across multiple continents, the company combines technical excellence with a strong customer focus to support sustainable growth in the poultry industry.
With ambitious expansion plans across Asia, Royal Pas Reform continues to strengthen its market position by connecting equipment sales, lifecycle services, and long‐term customer partnerships into a seamless value proposition.
Highlights
Royal Pas Reform seeks an experienced Regional Sales Director to drive commercial excellence across a dynamic international territory.
In this strategic leadership role, you lead equipment sales, service revenue growth, and market expansion while building and managing a high‐performing sales organization across direct and indirect channels.
What are you going to do?
As Regional Sales Director, you lead the complete commercial strategy and execution for your region.
You combine strategic oversight with hands‐on market engagement, directing Area Sales Managers, managing agent networks, and personally driving complex deals.
Your focus spans new business acquisition, installed base maximization, and recurring service revenue growth.
Tasks and responsibilities:
Develop and execute the regional sales strategy, translating global objectives into market‐specific priorities and channel approaches
Lead Area Sales Managers through coaching, performance management, and collaborative deal execution on strategic accounts
Manage the complete partner ecosystem including agent selection, onboarding, performance monitoring, and commercial alignment
Drive revenue growth across all segments: new equipment sales, replacement business, and spares and service offerings
Analyze pipeline quality, forecast accuracy, and sales performance metrics to guide strategic decisions and resource allocation
Identify market opportunities, competitive threats,



and customer feedback to inform organizational strategy and positioning
Ensure integrated commercial operations across direct sales, indirect channels, and service teams for consistent market approach
Gather and communicate market intelligence, competitive insights and customer feedback to inform organizational strategy
Report to the Integral Sales Director while being part of a team of approximately 4 Regional Sales Directors around the world.
The offer
Join a market‐leading organization where strategic thinking meets operational impact.
You'll work within a collaborative international environment that values decisive leadership, market expertise, and integrated commercial execution.
The role offers significant autonomy in shaping regional strategy while maintaining strong connections to global leadership and peer directors.
Competitive salary package commensurate with experience and regional responsibility
Performance bonus structure aligned with revenue, margin, and strategic objectives
Comprehensive benefits including health insurance and pension
International mobility opportunities and exposure to diverse markets and cultures
Leadership development and pathway to senior commercial directorate roles
Profile
You demonstrate strategic thinking combined with commercial execution excellence.
Your leadership style balances decisive decision‐making with collaborative coaching.
You thrive in complex, multicultural environments, building strong relationships across internal teams and external partners while maintaining focus on measurable results.
Job requirements:
Minimum 10 years of international B2B sales experience in capital equipment or complex solutions
Minimum 5 years in senior commercial leadership roles with P&L; responsibility
Proven expertise in indirect channel management including agent networks and distributor partnerships
Experience in agricultural, poultry, or technical equipment sectors
Advanced proficiency in CRM systems, sales analytics, and data‐driven pipeline management
Fluency in English and regional languages; additional language skills valued
Location
Asia
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📌 Regional Sales Director Asia (Lima)
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📍 Lima