Job Responsibilities

1.Commercial Strategy & Sales Execution

1)Lead and execute the commercial sales strategy for automotive products (Trucks, Buses, Forklifts, fleets/or components) in Peru, ensuring achievement of assigned revenue, volume, and profitability targets.

2)Develop, manage, and strengthen relationships with dealers, distributors, fleet clients, government institutions and key corporate accounts to build long-term, sustainable partnerships.

3)Analyze market demand, industry dynamics, regulatory environment, and competitor activity to define pricing, positioning, and go-to-market strategies.

4)Oversee sales planning, forecasting, and pipeline management to ensure consistent performance and growth.

5)Plan and execute commercial initiatives, promotions, and go-to-market actions aligned with BYD’s brand and technology positioning.

1. Customer & Dealer Management

1)Manage high-level commercial negotiations, contracts, and ongoing business relationships with key customers and dealer partners. 2)Provide commercial guidance, product positioning support, and sales enablement to clients.

3)Address customer feedback, commercial issues, and escalations promptly, ensuring high levels of satisfaction and brand trust.

4)Support customer retention and loyalty strategies, fostering repeat business and long-term cooperation.

3.Market Analysis & Commercial Reporting

1)Conduct continuous market research and competitor benchmarking to identify opportunities, risks, and growth areas.

2)Monitor and analyze key commercial KPIs such as sales performance,



market share, pricing trends, and ROI of commercial initiatives.

3)Prepare regular commercial reports on market evolution, sales results, and customer behavior for management and HQ.

4)Identify new commercial opportunities, segments (B2B, B2G, fleet, retail), and potential revenue streams to support business expansion.

1. Cross-Functional Collaboration

1)Work closely with marketing, after-sales, finance, product, and supply chain teams to align commercial strategy with product availability, pricing, and customer needs.
1. Coordinate with logistics and operations teams to ensure timely order fulfillment, inventory optimization, and smooth delivery execution.

Job Requirements
1. Education & Experience

1. Bachelor’s degree or higher in Business Administration, Marketing, Automotive Engineering, or related fields.
2. Minimum of 6 years of progressive commercial and sales experience in the automotive industry, preferably with exposure to nationwide market development in Peru.

Skills & Competencies
1. Strong commercial acumen, negotiation skills, and strategic sales management capabilities.
2. Solid understanding of the Peru automotive market, including dealer networks, fleet sales, and institutional or government sales channels.
3. Data-driven mindset with the ability to translate market and sales data into actionable commercial strategies.
4. Sound financial knowledge to manage pricing structures, margins, contracts, and commercial terms independently.

📌 Commercial Sales Manager (Lima)
🏢 BYD PERÚ
📍 Lima