- Job Function Specialist

Job Description

As our new Product Business Developer in the B2C department , you’ll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.

Responsibilities

Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner

Implement product marketing strategy, develop product USP and positioning

Product lifecycle management, phase in, phase out, end of life and generic product promotions

Define operational marketing plans, objectives and KPIs and monitor business results

Develop regional and local pricing strategy





Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG

Coordinate product demonstrations, In-store Product training in cooperation with channel marketing

Qualifications

Solid sales and/or marketing experiencefocusing on consumer electronics

Marketing, Business or other related degree of advantage

Market as well as reasonable product knowledge

Experience in multinational companies – preferably in CEE region

Fluent business English, any other CEE languages are of advantage

Analytical and conceptual strengths

Proactive and result driven

Strong communication, relationship building and team orientation

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📌 CCEE - Product Business DeveloperC (Perú)
🏢 Canon 430exii
📍 Perú