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We are seeking an experienced Marketing Manager with a strong background in guerrilla marketing and the sports industry to lead innovative, high-impact marketing campaigns.

The ideal candidate will have a proven track record of creating unconventional, attention-grabbing campaigns that resonate with sports audiences. This role requires strategic thinking, creativity, and hands-on execution to drive brand awareness, engagement, and growth.

Key Responsibilities

- Campaign Development: Design and execute bold, guerrilla marketing campaigns tailored to the sports industry, leveraging unconventional tactics to capture audience attention and drive brand loyalty.
- Brand Strategy: Develop and implement marketing strategies that align with the company’s goals, emphasizing creative, cost-effective, and impactful campaigns.
- Audience Engagement: Identify and target key sports demographics (athletes, fans, and communities) through innovative marketing initiatives, both online and offline.
- Event Activation: Plan and execute marketing stunts, pop-up events, and experiential campaigns at sports events, gyms, or public spaces to maximize brand visibility.
- Content Creation: Collaborate with content creators, designers, and influencers to produce compelling, sports-focused content for social media, campaigns, and partnerships.
- Partnerships: Build and manage relationships with sports organizations, influencers, and local communities to amplify campaign reach and impact.
- Analytics & Reporting: Monitor campaign performance using KPIs (e.g., engagement, reach, conversions), analyze results, and optimize strategies based on data-driven insights.
- Budget Management:



Oversee marketing budgets, ensuring cost-effective execution of guerrilla campaigns while maximizing ROI.
- Team Collaboration: Work closely with cross-functional teams (sales, product, PR) to ensure cohesive brand messaging and campaign alignment.

Qualifications

- Experience:
- 5+ years of marketing experience, with at least 3 years in the sports industry or a related field.
- Proven expertise in guerrilla marketing, with a portfolio showcasing successful, unconventional campaigns.
- Skills:
- Strong understanding of sports culture, trends, and audience behaviors.
- Exceptional creativity and ability to think outside the box to develop attention-grabbing campaigns.
- Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, CRM software).
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong communication and interpersonal skills for collaborating with internal teams and external partners.

Seniority level

- Seniority level

Mid-Senior level

Employment type

- Employment type

Full-time

Job function

- Job function

Marketing

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