Descripción de la vacante

Remoto: Trabajo híbrido

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:Music Promotion

Apply music promotion (especially album’s campaign) logic to drive streaming performance, including playlist placements, chart impact, and audience growth through data-driven campaigns.

Paid Advertising and Analytics

Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram, TikTok, Weibo).

Use analytics to monitor performance, optimize content, and report actionable insights regularly.

Creative Content Ideation

Regularly propose fresh, creative concepts for short-form videos and viral social media campaigns.

Collaborate with internal teams and external creative partners to bring creative ideas to life.

Social Media Management

Manage daily operations of label’s social media channels, ensuring timely, relevant, and engaging content.

Identify and leverage social media trends, pop culture moments,



and viral opportunities to maximize artist visibility.

Who you are

Minimum4years' experience in social media management, digital marketing, or creative content strategywithinmusic, entertainment, or related fields.

Proven success in music promotion withdemonstratedresults in driving measurable streaming performance (e.g., playlist additions, spike in monthlystreas/listeners, chart entries).

Strong creative ideation skills, especially in developing engaging short-video content.

Excellent written and verbal communicationskills .

Deep interest and knowledge in pop culture, music, and digital trends globally and in China.

What we give you

You join an inclusive,collaborativeand integral community where youhave the opportunity tofuel the creative journey A modern office environment designed to foster productivity, creativity, and teamwork

We invest in your professional growth & development

Equal OpportunitiesAs an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.

We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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