Descripción de la vacante

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A;––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.A day in the life:The Paid Media Strategist is responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within their book of business.

They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix.

They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.Responsibilities:

- Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes- Provide intelligent analysis, interpretation,



and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)- Participate and engage in weekly department scrums and training sessions to further channel knowledge- Continuously seek to improve campaign performance against client goals- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients- Seek to utilize available AI and outsource resources to assist in their workflow wherever possible- Participate in the development process for new department training materials- Employ AI technologies to enhance and optimize business processes- Utilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRequirements:
- 2-3 years of digital marketing experience. 1+ years in an agency setting- Minimum 2 years of hands‑on experience with Search Engine Marketing- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development- Significant campaign management experience in one or more of the following additional campaign types:
- Performance Max- Standard Shopping- YouTube Ads- Display Advertising- Local campaigns- Bing Ads- Proficiency in Google/Microsoft Office Suite(s)- Proficiency in Google Analytics- Strong understanding of full-funnel marketing and paid media’s place in the funnel- Other skills required:
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently- Interested in a long-lasting relationship with a growing companyKey Performance Indicators (KPIs):
- $9.5k team-member EBITDA- Maintain below 10% Client Churn Rate- 5-6 AccountsMost Important Things (MITs):
- Excellence in channel production and account performance- Internal communicationPower Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation,



religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
- Alcohol or other substance use disorder (not currently using drugs illegally)- Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS- Blind or low vision- Cancer (past or present)- Cardiovascular or heart disease- Celiac disease- Cerebral palsy- Deaf or serious difficulty hearing- Diabetes- Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders- Epilepsy or other seizure disorder- Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome- Intellectual or developmental disability- Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD- Missing limbs or partially missing limbs- Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports- Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)- Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities- Partial or complete paralysis (any cause)- Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema- Short stature (dwarfism)- Traumatic brain injuryPUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

📌 Paid Media Strategist (Lima)
🏢 Power Digital
📍 Lima