About the job

BYD Peru is seeking a strategic and results-driven Sales Director (Passenger Vehicles) to lead the brand’s commercial strategy and market expansion nationwide. This executive role will drive sustainable sales growth, strengthen dealer network performance, accelerate EV adoption across corporate and government sectors, and reinforce BYD’s leadership in sustainable mobility.

Key Responsibilities

Commercial Leadership & Sales Strategy

- Lead BYD’s national commercial strategy to achieve growth objectives, profitability targets, and market penetration.
- Develop and execute strategic business plans, nationwide expansion programs, and annual sales roadmaps.
- Define pricing strategies, business models, channel development approaches, and commercial frameworks aligned with corporate policies.
- Strengthen BYD’s positioning as a leading EV brand in Peru through structured commercial execution.

Dealer Network & Key Partner Management

- Build and maintain strong relationships with authorized dealers, distributors, and strategic partners.
- Monitor dealer performance, ensuring alignment with BYD integral standards, sales processes, retail excellence, brand compliance.

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📌 Sales Director (Lima)
🏢 Confidential
📍 Lima