We are seeking a highly motivated Regional Marketing Manager based in Lima, Peru to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Peru.
Key Responsibilities
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Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace.
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Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding.
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Develop and execute strategic partnerships with local brands to enhance market impact.
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Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
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Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
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Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
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Implement a test-and-learn approach to identify scalable, growth-driving initiatives.
Skills,
Knowledge & Expertise
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5+ years of digital consumer marketing experience in a general company, 3+ years in a similar role.
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Experience in working with multi-cultural teams, preferably in a matrix structure.
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Experience working with a mobile product, preferably ride-hailing or similar tech industry.
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Proven track record of effectively delivering multiple marketing projects in a fast-paced environment.
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Hands-on project management experience, including agency management and direct involvement in tasks when needed.
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Ability to develop market insights, marketing strategy, and analyze campaign effectiveness.
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Strong data and analytical skills.
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English and Spanish at a fluent level.
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Being based in Lima, Peru, with the availability for business travels.
Job Benefits
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Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
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📌 Marketing Manager (Lima)
🏢 Indrive
📍 Lima