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About SETR & The Creative Engine We're not building another AI agency. We're building the growth infrastructure for how ambitious companies scale in the AI era.

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The Creative

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Engine is our emotive AI content production system that creates advertising so human, so psychologically calibrated, that it blurs the line between traditional creative and AI‑generated content. We create creative that makes people stop, feel, and buy—before they even realize they're looking at an ad. This isn’t about churning out generic AI content. This is about compressing 6 months of creative testing into 6 weeks while maintaining standards that would make the best brands in the world proud.

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The Vision

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You're Building Into Right now, every AI agency is competing on the same commoditized offerings: “We’ll build you a chatbot” or “We’ll automate your emails.” That game is already over. We’re building something fundamentally different: a growth engine where AI doesn’t replace humans—it amplifies what makes us human. Here’s What We’re Architecting - OUTBOUND OS – Intelligence‑driven lead generation that doesn’t feel like outreach - SETR AI – Voice AI that converts and qualifies at scale with emotional intelligence - The Creative Engine – Human‑undetectable creative that makes people stop, feel, and buy These aren’t separate products.

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They’re a closed‑loop growth system where each component amplifies the others.

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Your Role You’re building the Creative Engine—the foundation that makes everything else work. Without world‑class creative, the best outbound and voice AI in the world falls flat.

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Why This

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Matters (And Why You Should Care) The brands that win in the next 3 years will be the ones whose creative makes you feel something before you even realize it's an ad.



Pair that with outbound that feels like someone actually researched you, voice AI that sounds more present than most sales reps, and closers who can actually close high‑ticket deals—you're not selling a point solution anymore. You're selling compressed time to revenue. As we build this, we accumulate unfair advantages:

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- Proprietary creative systems refined across dozens of clients and verticals - Data on what actually converts, not just what looks impressive - Trained teams who can execute at 10x the speed of typical agencies - Case studies that are undeniable because we built a complete growth system And here's what makes this truly exciting: as the technology evolves, we evolve with it. Voice AI gets better → SETR becomes more powerful. Video generation improves → your creative team produces faster. AI gets better at research → the entire system becomes more intelligent. You're not betting on one technology. You're riding the entire wave. What You'll Actually Build The Creative Operating System (Months 1‑3) - Develop the prompt library for text‑to‑video, image‑to‑video, and image generation that produces consistently exceptional output - Create the quality framework that defines “good/great/exceptional” at SETR - Build the creative testing matrices (how we generate 10+ angles from one concept) - Design the format adaptation system (one concept → UGC, VSL, story ad, testimonial, luxury, etc.)



- Document everything so new team members can produce 80% quality in week one, 95% quality by month three The 48‑Hour Brand Birth Challenge - Complete ICP psychology deep‑dive - Brand narrative and positioning - Three different ad formats with multiple variations each - Static ads, video ads, landing page creative - Launch with real ad spend and document what converts - Film the entire process—this becomes our proof of concept, our BTS content, and our Creative Engine sales pitch Client Creative Excellence (Ongoing) - Run creative strategy sessions to understand their brand, offer, and ICP psychology - Produce eight‑to‑twelve high‑performing video ads per month per client - Create unlimited static ad variations for angle testing - Design landing page creative that converts - Iterate based on performance data - Maintain obsessive quality standards—every deliverable should make us proud Build the Team & Culture - Build the training program for new creative team members - Create SOPs, video walkthroughs, quality checklists, and decision trees - Establish the culture of “unreasonable standards” for creative quality - Train others to think strategically about creative, not just execute - Eventually lead a team of three‑to‑five creative specialists as we expand Strategic Creative Direction - Understand conversion psychology and what makes people buy - Study competitor creative and identify gaps and opportunities - Develop unique angles rooted in deep ICP research - Map customer objections and pre‑empt them in creative - Think like a brand strategist, execute like an artist What Makes You Different From Other AI Creative People - You have taste—you know the difference between “impressive AI output” and “creative tha

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📌 Full Time Creative Systems Architect & Ai Production Lead (Puno)
🏢 Purely Optimal
📍 Puno