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Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

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The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers. We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP.

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Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

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Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

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What Does a Regional Head of Marketing-Peru Do:



We’re looking for a dynamic and experienced Head of Marketing to lead the execution of our marketing strategy in the Latin America region. You will play a critical role in accelerating brand growth, supporting commercial expansion, and ensuring our regional marketing activity is insight-led and locally resonant. Reporting into the VP, Global Marketing and partnering closely with the LATAM commercial leads, this role will oversee regional brand marketing plans across our growing portfolio.

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You’ll balance strategic thinking with hands‑on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences. This role does not have direct reports, but you will act as a functional leader- collaborating across multiple teams and engaging with stakeholders at all levels, including senior leadership. You must be comfortable operating independently, influencing cross‑functional teams, and driving initiatives forward in a matrixed, fast‑paced environment.

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What You’ll Do: Regional Strategy & Planning - Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives.

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- Partner with cross‑functional teams to support new market entries, lounge openings, and commercial initiatives.
- Utilize global standards and learnings for regionally relevant activations,



tailoring messages and channels to local audiences.
- Translate regional traveler insights, guest feedback and seasonal dynamics into clear activation priorities by market. Brand & Creative Oversight - Using integral brand standards, lead regional brand management ensuring campaigns and assets are produced and remain relevant and engaging.
- Ensure consistent brand expression across all touchpoints, from signage to advertising campaigns.
- Localize creative materials and brief regional assets where needed in line with brand guidelines.
- Ensure the in‑market customer experience aligns with the brand promise, partnering with operational stakeholders to deliver cohesive on‑site and digital journeys. Content & Campaigns - Manage regional content across paid, owned and earned channels.
- Guide local campaign development, from brief through to delivery and performance review.
- Support regional trade and lifestyle PR activity, including relationships with travel media and influencers, ensuring consistent brand voice and reputational alignment.
- Work with agencies and vendors to support execution as needed.

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Stakeholder

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Engagement & Functional Leadership - Work closely with regional commercial, operations, and global marketing teams to deliver shared goals.

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- Influence stakeholders and manage cross‑functional delivery without direct line authority.
- Confidently engage with senior leaders, partners, and external agencies.
- Build and maintain relationships across the regional travel ecosystem (e.g., airport stakeholders, tourism boards and industry organizations) to strengthen brand visibility and partnership relevance. Insights & Reporting - Analyze and report the effectiveness of marke

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📌 Regional Head of Marketing -Peru- Airport Dimensions (Lima)
🏢 Collinson
📍 Lima