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Job Function Specialist
Job Description
As our new
Product Business Developer
in the
B2C department
, you'll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.
Responsibilities
Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
Implement product marketing strategy, develop product USP and positioning
Product lifecycle management, phase in, phase out, end of life and generic product promotions
Define operational marketing plans, objectives and KPIs and monitor business results
Develop regional and local pricing strategy
Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
Coordinate product demonstrations,



In-store Product training in cooperation with channel marketing
Qualifications
Solid sales and/or marketing experiencefocusing on consumer electronics
Marketing, Business or other related degree of advantage
Market as well as reasonable product knowledge
Experience in multinational companies – preferably in CEE region
Fluent business English, any other CEE languages are of advantage
Analytical and conceptual strengths
Proactive and result driven
Strong communication, relationship building and team orientation
#J-*****-Ljbffr
Marketing, Business or other related degree
Solid sales and/or marketing experience focusing on consumer electronics, Fluent business English, Strong communication and relationship-building
Shape and execute product marketing strategy for Laser Printers., Manage product lifecycle and coordinate promotions., Develop pricing strategies and operational marketing plans.

Postúlate en Kit Empleo: kitempleo.pe/empleo/wivzt

📌 Ccee - Product Business DeveloperC (Perú)
🏢 Canon 430exii
📍 Perú